Jul is a multidisciplinary creative working across art direction, design and strategy based in the midwest. her approach balances intuition with insight to bring emotion, clarity, and authenticity to every medium she touches.
what i do
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Guides concept development and storytelling across social and digital platforms, balancing cultural trends with brand authenticity.
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Experienced in crafting visually cohesive campaigns, from concept to final execution including illustration, photography, video, and layout design.
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Develops platform-specific strategies for TikTok, Instagram, and beyond. Skilled in translating marketing goals into scroll-stopping creative.
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Strong intuition for visual and social trends, identifying what resonates with target audiences while maintaining brand voice.
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Hands-on experience with short-form video production. Involved in every step from directing, modeling, and filming to editing in Premiere Pro and optimizing for social.
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Curates and licenses music to shape tone, emotion, and rhythm in video content. Partners with internal teams and external artists to find tracks that elevate storytelling and align with brand identity.
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Writes social posts, concepts and scripts that merge brand voice with cultural vernacular from heartfelt to trendy.
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Works seamlessly with writers, photographers, producers, and marketing partners to bring ideas to life with clarity and purpose.